- Use the Apis font for your wordmark. The full palette of Apis may be used (from a-z, 0-9, and special characters like > ? & ! < that you find on a regular PC keyboard).
- All typographical styles may be applied, for example: capital letters, superscript, bold, italic, etc.
- Use one or multiple of these weights: light, regular, medium, bold, extra bold, black as well as their italic versions.
- You may stack the text in your wordmark.
- You can apply one or two colours from our corporate palette.
- Always ensure your design is legible.
- Never use graphic elements and symbols as part of a wordmark.
- Never use other fonts than Apis.
- Never use more than two colours.
- Never create other wordmarks in a style that is similar to the ‘Driving change…’ wordmarks.
- Preferably use the True Blue on white or very light coloured backgrounds from our secondary palette.
- When used in the same layout, make sure that the height of the letters in ‘novo nordisk’ and the height of the letters of the wordmark are aligned as illustrated below.
- Never change or rearrange the wordmarks in any way.
- Never create other wordmarks in a style that is similar to the ‘Driving change…’ wordmarks.
A wordmark is created specifically for communication framed by the corporate brand platform ‘Unordinary drives change’. We use a backwards N in ‘UNORDINARY’ as a creative way to visually punctuate its meaning exclusively for the wordmark – don't use reverse N's in any other (con)texts.
Placement of the wordmark is adaptive – if it is set on the left of a layout, a left-aligned version is applied, and conversely, when placed on the right side, a right-aligned version is applied.
The wordmark can also be used in a lockup with the Novo Nordisk logo, in either White or True Blue.
Find the ‘Unordinary drives change’ wordmark files here.
