- Use the Apis font for your wordmark. The full palette of Apis may be used (from a-z, 0-9, and special characters like > ? & ! < that you find on a regular PC keyboard).
- All typographical styles may be applied, for example: capital letters, superscript, bold, italic, etc.
- Use one or multiple of these weights: light, regular, medium, bold, extra bold, black as well as their italic versions.
- You may stack the text in your wordmark.
- You can apply one or two colours from our corporate palette.
- Always ensure your design is legible.
- Never use graphic elements and symbols as part of a wordmark.
- Never use other fonts than Apis.
- Never use more than two colours.
- Never create other wordmarks in a style that is similar to the ‘Driving change…’ wordmarks.
- Preferably use the True Blue on white or very light coloured backgrounds from our secondary palette.
- Always position the wordmark with the Novo Nordisk logo as illustrated below.
- Never change or rearrange the wordmarks in any way.
- Never create other wordmarks in a style that is similar to the ‘Driving change…’ wordmarks.
