- Always use the corporate colour palette when developing illustrations.
- Always work with a simple style and calm compositions.
- Even though our style is not fixed, we always aim for a Novo Nordisk feel.
- Avoid many kinds of effects (drop shadow, gradients, glow etc.)
- Avoid synthetic looking illustrations like mediocre 3D-illustrations.
- Avoid too many details in one illustration: Please keep the visual story as simple as possible.