By streamlining the design of our internal departments, events, and initiatives, we not only strengthen the Novo Nordisk brand, but also help each area within our organisation shine even brighter. A unified design approach creates stronger connections between our teams, departments, and initiatives, amplifying their visibility and impact across the organisation. This balance of consistency and individuality allows every part of Novo Nordisk to express its unique strengths, while feeling part of something bigger.
Our corporate visual identity (CVI) gives us plenty of creative flexibility. We can apply colour confidently, express ourselves through typography and illustrations, and bring messages to life with our distinctive iconostrations and carefully chosen photos. Every element in our visual identity toolbox is there to help you enrich and elevate your team, department, initiative, or event.
Our CVI applies to all areas and internal activities, such as:
- EVP areas, departments and teams
- Projects, programmes and strategies
- Tools and Novo Nordisk planned events
Consult with your EVP communications partner to check if there is an already existing visual framework for your area before starting up a design process.
While our corporate visual identity guidelines meets most needs, there are exceptions where an additional visual element - a 5th element - can add emotional and functional value thus help elevating a specific global, high-profile initiative. Such cases must always be approved by Corporate Branding.
A 5th element could be:
- Geometric abstractions
- Bespoke visual metaphors
- Designed mascots or characters
- Masks on top of photos
5th elements should always serve a clear purpose and support your initiative’s message — not simply act as decoration.
The projects/initiatives that are eligible for an exception are: High-profile, short-lived initiatives and global high-profile initiatives.
Global high-profile and high-profile short-lived initiatives are evaluated on a case-by-case basis following the above criteria.
You can also use the design decision tree at the bottom of the page to guide you.
If you believe you live up to the criteria of being a case of exception, please share the answers to the following questions in an email to visualidentity@novonordisk.com:
- Describe your initiative (name, purpose, area, etc.)
- What’s the strategic purpose of your initiative?
- Who is the audience of the initiative?
- How would an additional design element create value for your initiative?
