• Our logo is always stacked (Apis bull on top of wordmark).
  • Our logo is always True Blue and preferably sits on white or very light backgrounds.
  • Use the white version if you are not able to use the True Blue version i.e. when the logo is placed on brightly coloured or dark backgrounds or on top of a photo.
  • Make sure to include the logo once in every design piece.

 

  • Never modify the Apis bull in any way (e.g. change shape or colour, use only parts of it, cartoonify it etc.).
  • Never use the Apis bull without the Novo Nordisk wordmark. Never use the ‘novo nordisk®’ wordmark without the Apis bull.
  • Never place our logo on faces, busy backgrounds or any motif that may corrupt the integrity of our logo.
  • Never include the logo more than once in every design piece.

  • Our logo can be placed in any four corners or in the centre of a layout, but preferably in the top right corner.
  • Keep a minimum distance to surrounding objects no less than the height of two n's.
  • Consider the size of the logo: It should never dominate any design but at the same time you should always be able to see the logo clearly. We recommend that it is no smaller than 15 mm wide.

For guidance on how to position and scale the logo, see below.

Novo Nordisk forms many partnerships and the Novo Nordisk logo can be used when communicating about these. It is up to the project and programme managers to decide if and how the Novo Nordisk logo should be displayed as long as the rules for placement described on this page are followed.

The Apis bull outline is applied over solid colour backgrounds, and where there is ample space to enhance its impact. Do not put text or images on top of or below the Apis bull outline. We recommend using the True Blue background with a white Apis bull outline for a more prominent brand expression, but any secondary colour can be used, combining the solid background colour with a 15% tint outline. The design files are available here.