Welcome to the Novo Nordisk corporate design manual. Everything you
need to design on brand.
Designing on brand is key to
supporting our business and purpose. Please follow these guidelines to
make sure that our target groups – whether internal or external –
experience Novo Nordisk consistently across channels, platforms, and
touchpoints while keeping our design coherent.
Experiences should build trust, so be genuine and human.
Experiences should bring clarity, so be straightforward and easy to understand.
Experiences should drive change, so stand out and show the way forward.
Since 1923 we have been constantly innovating, collaborating and striving to create a better and healthier future. ‘Driving change…’ is the essence of that relentless mindset – it’s the core of our purpose.
Today, as our business rapidly expands into new areas, we are
maintaining our deep commitment to diabetes while helping people
living with other serious chronic diseases. Our sustainability
ambitions are also growing, with programmes and partnerships driving
positive change across prevention, access and environmental
responsibility.
As an umbrella concept, ‘Driving
change…’ ties all our activities together – across both strategic and
therapeutic areas, within medicine and beyond.